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TP launches first innovation center in MENA to drive AI-powered digital transformation

Mounir Hijazi, Chief Executive Officer – GCC, said, "We believe the future is not man vs. machine; it’s humanity amplified."

TP launches first innovation center in MENA to drive AI-powered digital transformation

The TP Innovation Centre offers immersive experiences, design thinking labs, and client workshops that respond to the needs of local industries — including government, banking, healthcare, travel and retail.

Designed as a co-creation space, the TP Innovation Centre aims to support the ambitions of the region by facilitating scalable use cases and public-private collaborations, particularly in talent development, innovation-led growth, and digital competitiveness.

Mounir Hijazi, Chief Executive Officer – GCC, said, “We believe the future is not man vs. machine; it’s humanity amplified.”

He continues, “This centre showcases our commitment to fusing emotional intelligence with artificial


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.