It’s a world first, and for a good cause. And also very creative.
To draw attention to the plight of people affected by the devastating 2022 floods in Pakistan, and to raise funds for rebuilding efforts, the Sindh People’s Housing for Flood Affectees (SPHF) partnered with IMPACT BBDO to offer a unique, and brilliant, solution.
What did they do? They named one of the climate-affected towns after the donation website ‘climatechangetown.pk’, making it the first town in the world to have a website as a name.
Khalid Mehmood Shaikh, CEO of SPHF, said: “Every town in the world has a name. We thought of naming the town something that would get the world to pay attention to the clima
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