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Touching gloves, ‘Touching Hands’ for Riyadh Season trailer reel

BigTime Creative Shop and Guy Ritchie partner to release 'Touching Hands', a trailer to promote the Riyadh Season Card Wembley Edition.

A screenshot of the short film ‘Touching Hands’ by Guy Ritchie and BigTime Creative Shop

His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), has revealed the new boxing film to promote the 2024 Riyadh Season Card Wembley Edition.

The trailer, titled ‘Touching Hands,’ was the product of a partnership between BigTime Creative Shop and critically acclaimed British director Guy Ritchie.

Ritchie is globally renowned for films such as ‘Lock, Stock and Two Smoking Barrels’ and ‘Snatch’. The two creatives teamed together with the aim of crafting a thrilling, high-octane cinemati


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.