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Total Media Ventures and Smartifai appoint Elie Chammas as Managing Director

In this role, he will play a pivotal part in accelerating growth and driving product adoption across the Middle East and North Africa

Total Media Ventures (TMV) and Smartifai appoint Elie Chammas as the Managing Director for the MENA region.

In this role, he will play a pivotal part in accelerating growth and driving product adoption across the Middle East and North Africa.  

He brings a wealth of experience to the table, having spent over a decade in the digital media industry.

Prior to joining TMV and Smartifai, he served as the Director- Head of MENA at Project Agora, a TDG company, where he led operations for a leading ad tech and online media platform in the region.  

Chammas’ journey in the digital media landscape further includes launching TikTok in the region. During his tenure, he played a pivotal role in driving TikTok’s growth and success in the


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