Total Media Ventures (TMV) and Smartifai appoint Elie Chammas as the Managing Director for the MENA region.
In this role, he will play a pivotal part in accelerating growth and driving product adoption across the Middle East and North Africa.
He brings a wealth of experience to the table, having spent over a decade in the digital media industry.
Prior to joining TMV and Smartifai, he served as the Director- Head of MENA at Project Agora, a TDG company, where he led operations for a leading ad tech and online media platform in the region.
Chammas’ journey in the digital media landscape further includes launching TikTok in the region. During his tenure, he played a pivotal role in driving TikTok’s growth and success in the MENA market.
He worked across different strategic and business units within the company, establishing and growing client relationships across diverse industry verticals throughout the MENA region.
Herman D Souza, Co-Founder of Smartifai, said: “Elie’s unique blend of business acumen, technical expertise, and deep industry knowledge adds an impressive trajectory of value to our business.
“We are confident that Elie’s experience and expertise align perfectly with our vision to scale our business regionally and globally.”
Strengthening the leadership team is a testament to the seriousness and dedication with which TMV and Smartifai approach the region, demonstrating their determination to further elevate their presence and offerings.
” Driving the adoption of a unique value proposition, offering outcome based solutions for brands and agencies, while enabling businesses to gain actionable insights, deliver personalised experiences, and capture attention in today’s competitive landscape by harnessing the power of Audience Context through AI, Machine Learning, and NLP will be a game changer,” said Chammas.
Looking ahead, Chammas is poised to lead TMV and Smartifai’s MENA operations to new heights.
