My career in marketing began during the dot com era in the mid 90s in the US. Back then, marketing was all about brand-building, advertising and research. It was about having the most creative advertisements and messages. That was also when we had the chance to be pioneers of digital marketing, at its outset.
As marketers, we often debated issues as trivial as banner ad sizing and negotiated hard for prominent placements in the popular search engines of the time (most of which no longer exist). We lived, breathed and were measured by number of impressions and clicks.
Cut to: the early 2000s. I was still very much in technology marketing, but acutely aware that we were often working fro
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
