In January Publicis Groupe announced the launch of its Publicis Sapient operation in the MENA region. This meant the demise of Flip Media as a brand. The digital agency was part of Publicis Communications, but has now been rebranded as SapientRazorfish.
UK-based creative and technology agency Omobono opened offices in Dubai in February. Middle East managing director Hadley Newman said the firm’s main focus will be on private and government entities within the UAE, with Abu Dhabi and Sharjah both likely to be important, as well as Dubai.
The International Advertising Association in May announced that it had established a new forum to drive expansion and best practice in the film a
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