TikTok has published a new content planning guide for 2024, which includes key dates and tips to help campaign strategies.
Whether users aim to grow their business or establish their brand, timing is key for marketing. The guide helps to plan the right dates throughout the year to join the conversations on the social media platform.
“We want to give you the most relevant tools and easy-to-implement advice so that you can choose which key moments to prioritise for your marketing strategy in 2024.
“That’s why we’ve decided to not only make a bespoke calendar for each major region across North America, Europe and the Middle East, but we’ve also added some top tips for making the most out of TikTok year round.” states TikTok.
Each date period has an overview of key events, along with pointers on how to use TikTok’s marketing elements.
It also includes a campaign planner template with links to relevant tools and processes to help get your campaigns on track.
You can download TikTok’s 2024 marketing calendar here.
