YouTube has announced its YouTube Ads Cannes Leaderboard, the annual top 10 most watched ads on YouTube in the last 12 months.
The YouTube Ads Leaderboard, now in its eighth year, spans 28 countries and is seen as a source of pride for the winning brands and agencies throughout the advertising community.
Three advertisers in MENA made it to the top list this year –
- Qatar Airways, Qatar – Official FIFA World Cup song featuring DJ Rodge and Cheb Khaled
- Orange Egypt, Egypt – World Cup 2022 campaign – Crazy about Football
- Telecom Egypt, Egypt – WE Summer Campaign 2022 with Akram Hosny.
The leaderboard showcases the most creative ads that people choose to watch. Ads are determined by an algorithm that uses data (such as public views, organic views and organic ratio) pulled from an internal dashboard that indicates audience engagement and retention.
The YouTube Ads Leaderboard placements are also limited to one ad per brand to better reflect the broad range, quality and popularity of YouTube ads throughout the year. This year’s list totals 213.5 million views, 2.5 million likes and 70,000 comments
Anthony Nakache, Managing Director for Google, MENA, said: “It’s great to see the MENA region’s diversity and creativity shine through on YouTube this year. This exemplifies the different formats on YouTube that allow brands to explore different styles and approaches to storytelling on the platform.
“The viewership and engagement numbers are a testament to how great creatives can connect with people on YouTube.”
“In today’s competitive technology marketplace, agility is key to product success. I rely on my teams to always be ready to test, adjust and reshape our digital communication to create the best advertising experience while staying true to our commercial strategy and long-haul objectives. Google ad technology has been integral to our success on that front.” said Mohamed Abutaleb, Commercial Vice President, Telecom Egypt.
Netflix took the number one spot with a prank in New York City promoting the new Tim Burton series and Addams Family spinoff Wednesday. Max’s official trailer for the new hit series Last of Us generated the most comments with an impressive 26,000.
