Campaign Middle East is on the road, well sort of. We are covering Cannes Lions this week and each day we will bring you the thoughts and insights from industry leaders from the Middle East who are in the South of France for the world’s biggest festival of creativity.
Here are the thoughts of Dubai-based Mike Khouri, CEO at Tactical, a global creative and innovation studio.
“There’s a real buzz in Cannes this year ahead of the Lions. Maybe it’s the weather. Maybe it’s the vibes ahead of the Olympics. Either way the city is packed, energy is high and people are excited.
AI will no doubt be on the tip of most conversations this week. Expect AI to be mentioned (a lot) acr
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