fbpx
Partner content

The MullenLowe Corner – Partner Content.

No, it’s not “buzz-words” (though I do appreciate a bad pun). In fact, bees have a great deal to teach us about the way our brains work, and how we can build integrated models of working that enable us to work smarter.
Enter: science. The human brain functions in much the same way a colony of bees does. As Thomas Seeley, author & sociobiologist, explains: “the 1.5 kilograms of bees in a honeybee swarm, just like the 1.5 kilograms of neurons in a human brain, achieve their collective wisdom by organising themselves in such a way that, even though each individual has limited information and limited intelligence, the group as a whole makes a first-rate collective.”
A colony of be


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.