The Spin brings you a dose of mishaps and missteps in the world of communications from Campaign Middle East’s March issue.
1. Check. Check. This grammar checker must have missed a beat. The tagline promises to sing its praises – though some might suggest a quick sound check was in order first. Proof, perhaps, that even the best copy needs a final rehearsal.
2. Something in this family adventure feels a little too memorable. The promise? An unforgettable journey. The visual? Well, let’s just say this particular snapshot may be best left in the test phase. Unforgettable, indeed – though perhaps not in the way it was intended.
3. Some deals shimmer. Others simply … glisten. This particular oil brand claims to be light on the wallet. A closer look suggests the savings may have slipped through the cracks. A slick move – but not enough to fool The Spin.
4. It’s not every day you’re advised against consuming something designed precisely for that purpose. This tea bag comes with a rather stern instruction – one usually reserved for silica packets and overenthusiastic toddlers. Best brewed, perhaps. Not bitten.
5. The Spin prides itself on staying updated on the industry’s comings and goings – particularly within the walls of its headquarters. So, it was mildly surprising to receive a rather official update from outside announcing an exit that hadn’t, in fact, occurred. A case of crossed wires and crossed names. The Spin can confirm the ‘departing’ party spent the afternoon very much present – mostly clarifying that they were not going anywhere at all.
6. The Spin enjoys a staycation as much as the next person. But this particular Ajman listing prompted a double take – and then another. Somewhere between hundreds and hundreds of thousands, a few numerals appear to have moved in uninvited. At the going rate, one might expect the keys and a sale deed to the room rather than merely a one night’s stay. Hurry, though. Only a few rooms left at this price.
7. The Spin recently played Spot the Difference in the haircare aisle. One box promises a fresh new shade. The other appears to have been touched by something a tad more theatrical. Whether it’s a printer running low or a marketer feeling like Defying Gravity, we can only hope the colour stays strictly where intended – above the hairline.
8. This Turkish pet shop is up to some monkey business. Pet parents may want to paws for thought before stepping in. The Spin suspects a little grooming – of the signage – wouldn’t go amiss.
