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The Spin: A tale of tech troubles and a dose of Captain Obvious

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024.

During August, The Spin trotted across the globe and stopped over at a few picturesque villages and towns in the remote corners of Japan.
While admiring the incredible culture, food, landscapes, and hospitality on offer, we also found our fair share of amusement.
Since The Spin couldn’t speak Japanese, we relied quite heavily on Google Translate to communicate. This turned out to be equally comical for the locals as it was for us because the mobile application often translated words literally and, often, out of context.
For instance, an honest response such as “I’m having a blast” translates to “Watashi wa bakuhatsu shiteimasu.” After leaving a few fellow restaurant patrons roll


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.