Grey Beirut is rolling out an emotional campaign for Lebanese NGO Act for the Disappeared.
The campaign, which includes TV spots, billboards and social media, is seeking to highlight the ongoing impact of the issue of Lebanon’s disappeared – 17,000 of whom have gone missing since the beginning of the country’s civil war 37 years ago. The goal is to find a meaningful solution to the issue of those who have disappeared since 1975.
“We wanted to create a campaign that could touch the war generation as much as the youngest one, who did not live it,” said Marc Chalhoub, Grey’s chief creative officer. “We also worked around the idea of ‘the waiting’ in order to dramatise the painf
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