The Royal Institute of Traditional Arts (Wrth) has unveiled its elevated identity, aligning with its strategy to champion Saudi traditional arts worldwide. The revamped logo and branding identity captures the mission and stature entrusted to the institute.
A Living Heritage
Saudi Arabia boasts a rich variety of traditional arts deeply embedded in its cultural fabric. Passed down through generations, these artistic treasures symbolise the enduring legacy and cultural heritage. With the launch of “Wrth,” it reaffirms its commitment to safeguarding, documenting, and promoting Saudi traditional arts for future generations.
A Symbol of Excellence
According to the company, the logo is a testam
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