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The role of marketing in a dropshipping business

4Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region.

dropshippingMohammed Alsamrraie, International Growth Manager at 4Partners,

In a drop shipping model, where business owners don’t operate physical stores, marketing becomes one of the crucial elements for success. In contrast with traditional retail, where location and face-to-face customer service can significantly influence sales, dropshipping businesses rely almost entirely on how effectively they can present products online and generate interest and trust.

They need to turn to their ability to tell a story and present the product in a way that resonates with the audience. Effective marketing convinces people to click, helps build trust, and facilitates purchases. In other words, it creates a virtual storefront, sets the brand’s tone, and differentiates it from


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.