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Data privacy and transparency controls, walled-gardens, cross-channel communication, trading strategy for execution and individualising campaigns at scale have kept the marketers, agencies and businesses away from adopting technology entirely. However, as the wheel of the fourth industrial revolution continues to spin, businesses and governments across the Middle East and Northern Africa are embracing the significance of AI in the global economy.
As per the research, the Middle East is expected to contribute significantly to the total global benefits of AI in 2030 (proportionate to $320bn). With the UAE and
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