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Campaign Middle East
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Hiba Faisal
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The realness guide: How to keep campaigns authentic with AI?

Hiba Faisal
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Flowwow's Darya Buchakova shares how AI-generated visuals can align with a brand’s identity and how brands can preserve the human touch in their campaigns.

AI is changing the design – fast. From branding visuals to full-blown ad campaigns, it’s helping businesses move quicker and spend less. However, research found around 50 per cent of consumers may feel uneasy about AI-generated ads, viewing them as inauthentic and undermining brand credibility.
The growing AI design market
The global AI in design market is projected to reach $7.5 billion by 2030, growing at a CAGR of over 23 per cent. In the MENA region, countries like the UAE and Saudi Arabia are investing in creative AI startups and AI-driven advertising. For instance, some MENA organisations like National Bank of Oman or Qatar Tourism are already using fully AI-generated marketing campa


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Tags:AIAI-design mentor at Flowwow.AI-generated marketing campaigns.Arina Timushevabrands combine AI’s speed with human intuition and storytelling.creativityDaria BuchakovaFlowwow
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

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