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The power of non-endemic advertising

Image credit: Walmart

Walmart recently announced its TV wall advertising, a process that will not only benefit people coming into the store but also the businesses with which Walmart is partnering with, and Walmart itself.

Non-endemic advertising is the practice of placing ads in contexts that are not directly related to the advertiser’s products or services.

Businesses across various sectors can harness digital directories and innovative QR codes to amplify their marketing endeavours and guide customers to their products and services.

Hotels

Hotels frequently employ digital directories to enhance guest exp


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