Image Credit: Estée Lauder Companies
As the world of Out of Home evolves, new technologies are allowing brands to become innovative with how they reach consumers.
While OOH is often seen as old-fashioned, technology is helping to make it more modern and interactive with new tools and features.
TikTok is one such player pushing the boundaries of OOH, having recently launched a new OOH ad solution called ‘Out of Phone’.
It will enable brands to use TikTok content on billboards, within in-store displays and cinema promos.
Brands can replay clips on a range of new surfaces, expanding the expos
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