We’re living in a time of uncertainty as we adapt as a post-pandemic society. After communicators and marketers had adjusted their cultural lens to include a more dominant WFH culture, new fast-growth channels like TikTok and the Great Resignation, it seems a recession is incoming, which flips the switch again.
This recession is going to look slightly different to the last one in 2008. For starters, mindsets adapted in the pandemic; at the peak of lockdown one, Go Daddy reported 20% of people it surveyed saw lockdown as an opportunity to start a business. Social media is now one of the largest forms of communications globally and GenZ are showing the world how to build six and seven busine
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