During the Dubai Lynx in 2018, we shared the story of audio, and the power it has as a new form of content that is scaling globally and regionally. In 2016, audio ads attracted $1bn from the US ad market alone. With the rise of music streaming services and an estimated active user base of more than 250 million users worldwide, reaching users through audio is surely a must-think-about.
What is special about audio? For starters it is memorable. One can recognise the WhatsApp tone, the Netflix sonic, the McDonald’s jingle, or listen to a song for the first time and identify the origin of it so easily. One’s favourite music can be recognised from the first second. Take Despacito as an ex
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