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The New Normal – 3 emerging consumer behaviors and its implications post COVID 19 by Shyam Sunder

By Shyam Sunder, Strategic Marketing Consultant.

My current stint as a Marketing & Communications Consultant gives me the privilege to spend quality time to observe, listen and work with current and future leaders across sectors. COVID 19 has only further helped satisfy my constant need to feed my curiosity and hunger for knowledge. The observations below is based on attending some of the finest webinars hosted from across the world, speaking to some thought-leaders and working with home-grown brands across sectors from the region.

As we grapple with the disruption COVID 19 has brought into our lives, here are 3 significant changes all of us are experiencing which will impact business across key sectors which may force organizations to re


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