It was the notorious thinker Rocky Balboa who said: “It ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward.” Yes, I’m opening my text with a quote from a great Sylvester Stallone movie. Zero regrets.
This article is called The Art of Frustration because, as creatives, this is the most important skill-that’s-not-in-our-job-description that we have to be great at. Dealing with the let-downs we face in advertising – as professionals or as agencies – is as essential to building a culture of creativity as our ability to come up with great ideas every day. We have to keep moving forward. We have to keep trying, just like Rocky wants us to
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