Title: CEO, Publicis Media MENA
Years in the role: 2.5 years
Years in the industry: 20 years
Years in the middle east region: 20 years
Other roles/board memberships: ABG Board Member; IAA Board Member, YPO Member
Power Essay: Operationalising AI and human creativity in MENA’s media future
The marketing and media industry in the Middle East is at a pivotal moment. With the rapid adoption of artificial intelligence, automation and data-driven strategies, the sector has an unprecedented opportunity to redefine how brands connect with consumers. Yet, this transformation comes with a crucial question: how do we ensure that human creativity and cultural nuance remain at the heart o
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