Title: Founder and CEO, Hills Advertising
Years in the role: 22 years
Years in the industry: 29 years
Years in the Middle East region: 33 years
Other roles / board memberships: Formal diplomatic position as Ambassador of Antigua and Barbuda to Jordan; Board member of several private and international company boards
Power Essay: Why creativity must remain human in an AI world
The greatest threat to creativity today is not competition, shrinking budgets, or dwindling attention spans. It is the industry’s growing reliance on artificial intelligence as a shortcut to originality. In an era where machines can generate content at scale, the temptation to substitute algorithms for imagination
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