Title: Chief Operating Officer, Omnicom Media Group MENA
Years in the role: 4 years
Years in the industry: 24 years
Years in the middle east region: Born and raised
Other roles / board memberships: Board Member, ABG UAE
Power Essay: Soft power, hard economics – media as a national growth engine
Advertising has moved far beyond boardrooms and brand managers. Marketing has become an instrument of government. Officials are realising what global brands always knew: narratives shape behaviour; perceptions drive decisions; and media investment yields returns.
Nations now operate with the discipline of corporate brands. They define their promise, highlight their uniqueness, and compete
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