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MENA Power List 2023: Building an ecosystem where innovation thrives by BackLite Media’s James Bicknell

Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
James Bicknell, CEO, BackLite Media
“Bicknell has been the CEO for BackLite Media for 14 years and spends his time planning the next stage of the firm’s rapid growth. He enjoys traveling with family and playing golf”

In the dynamic world of business, where the only constant is change, the landscape of marketing in the UAE has undergone a remarkable transformation, with innovation emerging as the cornerstone of success.

As the CEO of


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