Dove’s Real Beauty Sketches. Burger King’s McWhopper. Iconic campaigns and also the work of Fernando Machado, who has had an illustrious career to date with more than 200 Cannes Lions to his name.
“The work I’m most proud of is that which truly stands out for its design and innovation. I always push to do things that are relevant to people, will be noticed, people will talk about and the press will cover,” he told Campaign Middle East editor Justin Harper.
Machado will be a keynote speaker at the upcoming Athar – Saudi Festival of Creativity, taking place during 13-16 November giving his insights and views on the industry.
He is the former Global CMO of Burger King and, prior
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