Patricia Abi Fadel, Head of Investments,
GroupM MENARamadan is a time for connection and reflection, and in today’s world where consumers are overwhelmed by ad-influx, AI is an indispensable tool in enhancing the human experience.
According to TGM research, 71 per cent of consumers prefer personalised advertising that align with their needs and interests. By analysing vast datasets, one can identify individual preferences to resonate deeply and meaningfully during the Holy Month of Ramadan.
The key is to leverage AI and technology not as a replacement for human connection, but to amplify it. AI empowers us to deliver precisely that: truly personalised messages. What does this look like?
Personalised storytelling: to help craft compelling
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