The Work

The Economist – Conversations

The Economist has launched a new campaign called ‘Conversations’, which is part of its drive to encourage intellectually curious audiences in the Middle East and Africa to “Join the global conversation”. The campaign invites readers to take part in global conversations by illustrating two thought-provoking, often controversial, sides of an argument and urging people to vote on, join in, or share their thoughts on the conversation online via Facebook (http://www.facebook.com/theeconomistmea). With a slight shift away from The Economist’s typical text-only approach with its red and white colours, the new campaign adds a new visual element to illustrate each argument.

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