The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the creative agency of the year award category by a jury of 29 client-side marketers who judged the Campaign Agency of the Year Middle East awards in partnership with Haymarket in the UK and audited by PwC, under MediaSense.
Unlike other awards in the region that are based on the agencies’ work and creative effectiveness, Campaign Middle East’s Agency of the Year Middle East Awards honour those who have raised the bar within the industry in terms of business growth, workplace culture, leadership, as well as diversity and inclusion.
Reviewed by the panel of judges, here are the best Production Houses in the Middle East for 2024:
electriclime°
The global film production company were the winners of the Production House of the Year at Campaign Middle Easts, Agency of the Year 2024.
Established in 2010, the production company strives to infuse its cinematic narratives with ‘an expression of art.’ It creates content across digital platforms, television, and commercial films, collaborating with emerging international directors and directors of photography from diverse artistic disciplines.
The company has previously worked with advertising agencies such as WPP Group (DDB, Ogilvy, Grey), Havas Group, IPG (Mccann, Mullen Lowe), OmniCom Group (BBDO, TBWA), Singapore Press Holdings and independents like GOVT and Zoo Group.
Some of their clients include Starbucks, Marina Bay Sands, HSBC, HP, Ford, Porsche, NIKON, Intercontinental, Unilever, Bacardi, Dubai Tourism, David Beckham and many more.
Jurors at the Campaign Agency of the Year Middle East awards deemed the agency to be very convincing of its strong operations. Commenting on electriclime, one of the judges said, “Paints a picture of a well-run film production house able to deliver high creative standards across a wide spectrum of agencies and clients”.
Create Production
Create Production content aligns with cultural and commercial objectives, allowing them to achieve significant growth in their partnerships. Some of their clients include NEOM, the Department of Economy and Tourism, the Royal Commission for AlUla (RCU), and the Public Investment Fund (PIF).
Their portfolio diversity supports their commitment to produce high-quality content across various platforms, such as social media management and immerisve experiences.
Judges highlighted their respect for them as an agency and how they operate.
LPS
LPS, referred to as a ‘breakout production star,’ has transitioned into an independent, fully-equipped production house by 2023-24. With teams in Dubai, Cairo, and Riyadh, they delivers large-scale, video-first campaigns using an integrated workflow that combines creativity, media, and production.
This shift has enabled LPS to meet growing demand for video content, creating value for brands and expanding its global presence.
Jurors commented how LPS’s expansion into global markets, including new business wins with brands like Dolby and Skechers, underscore’s their influence in the industry.
Publicis Groupe – Prodigious Middle East
Prodigious is the agency-agnostic, global production platform of Publicis Groupe Middle East with offices across UAE, Lebanon and KSA
They specialise in film production, full post-production services, animation and CGI, photography and retouching, live streaming, 360 virtual experience. Their clients include Saudia Airlines, Neom, ADNOC, Mondelez, Ducab, CBUAE, Pepsico, General Motors, Nivea, McDonald’s, P&G, Nestle, Home Centre.
One of the judges said the agency is a great case of a traditional production house that is supported by sister agencies.
