In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the time spent on TV entertainment have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
About MEMS:
Owned by Choueiri Group, MEMS FZLLC specializes in the marketing and sales of advertising space for a diversified portfolio of communication vehicles. These include leading satellite TV channels, magazine titles, newspapers and outdoor signs. With a dedicat
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
