The Middle East is off to a slow start in Cannes this year. Last year the region came home with more than 30 trophies, but as of Thursday afternoon (June 21) it has only managed to bag eight.
Leading the pack is TBWA/Raad Dubai’s Highway Gallery for Louvre Abu Dhabi, which has picked up a Gold Lion in Outdoor and a Bronze in Radio & Audio. TBWA has also won a bronze in Brand Experience & Activation for its Camelpower Campaign for Nissan Middle East.
Grey MENA Dubai has won a Silver in Print & Publishing for its Car, Plane and Train ads for Lego.
Y&R Dubai has won two Bronzes. One is for Christmas Turkey, Moroccan Lamb Chops and Filet Mignon for Colgate. The other is for One Book of Art for the Interreligious Council in Bosnia & Herzegovina.
J. Walter Thompson Casablanca will be taking home Morocco’s first Lion, an Outdoor Bronze for its Street, Factory and Office posters for KitKat.
And The Classic Partnership Advertising has won a Bronze for RX Prescription Stickers for Dubai Health Authority.
The region has 28 more shortlists that could convert to Lions over the next couple of days.
See the table below to see who is still in with a chance.
| Category | Title | Brand | Agency | Country |
| PR | Change has a taste | Coca-cola | FP7/DXB | UAE |
| PR | Al Umobuwah: putting ‘Mum’ into ‘Parenthood’ | Babyshop | FP7/DXB | UAE |
| PR | Bully a plant | Ikea Dubai | Memac Ogilvy Dubai | UAE |
| PR | Bully a plant | Ikea Dubai | Memac Ogilvy Dubai | UAE |
| PR | Al Umobuwah: putting ‘Mum’ into ‘Parenthood’ | Babyshop | FP7/DXB | UAE |
| PR | #Shedrives | Nissan Saudi Arabia | TBWA/Raad Dubai | UAE |
| Social & Influencer | Slow Trends | Connect | TBWA/Raad Dubai | UAE |
| Film | Greed | Centrepoint | Impact BBDO/Truffle Beirut | Lebanon/UAE |
| Film | Love it | Du | Good People Content Cairo | Egypt |
| Direct | RX prescription stickers | Dubai Health Authority | The Classic Partnership Advertising | UAE |
| Direct | Stub sugar | Aster Clinics | The Classic Partnership Advertising | UAE |
| Direct | Life after fashion | Splash fashions | The Classic Partnership Advertising | UAE |
| Media | Highway gallery | Louvre Abu Dhabi | TBWA/Raad Dubai | UAE |
| Media | Highway gallery | Louvre Abu Dhabi | TBWA/Raad Dubai | UAE |
| Media | Life after fashion | Splash fashions | The Classic Partnership Advertising | UAE |
| Media | Bully a plant | Ikea Dubai | Memac Ogilvy Dubai | UAE |
| Media | Lucky face | Lotto Libanaise | Impact BBDO Dubai | UAE |
| Media | The woman behind the veil | Al Rajhi Bank | FP7/RUH Riyadh | Saudi Arabia |
| Industry craf | Office, factory, street, metro station | KitKat | J. Walter Thompson Casablanca | Morocco |
| Industry craf | Mosaics, door, relief, beads, carpet, Stained glass | Interreligious council in Bosnia & Herzegovina | Y&R Dubai | UAE |
| Glass | An Ode to Arab Feminism | Mashrou’ Leila | FP7/BEY Beirut | Lebanon |
| Titanium | Al Umobuwah: putting ‘Mum’ into ‘Parenthood’ | Babyshop | FP7/DXB | UAE |
| Design | Hidden Hindi poster | Citibank | Horizon FCB Dubai | UAE |
| Design | One Poster for Peace | Interreligious council in Bosnia & Herzegovina | Y&R Dubai | UAE |
| Design | RX prescription stickers | Dubai Health Authority | The Classic Partnership Advertising | UAE |
| Design | One book of art | Interreligious council in Bosnia & Herzegovina | Y&R Dubai | UAE |
| Design | One book of art | Interreligious council in Bosnia & Herzegovina | Y&R Dubai | UAE |
| Innovation | Lightpin project | Lightpin | République Beirut | Lebanon |
