TBWA\RAAD has appointed Catherine Bannister as its new Chief Strategy Officer.
Bringing a wealth of experience to the role, she will lead the strategic initiatives across TBWA\RAAD’s diverse client portfolio.
Her appointment underscores the agency’s commitment to crafting holistic brand experiences and driving strategic growth opportunities for its clients.
In her capacity, Bannister will collaborate closely with the strategy team, overseeing the development of disruptive strategies aimed at fostering growth and creativity.
Reda Raad, Group CEO at TBWA\RAAD, said: “We are thrilled to welcome Catherine to our leadership team. Her proven track record in leadership and strategic expertise make her an ideal fit for this role. With Catherine on board, we are poised to elevate our strategic capabilities, driving unprecedented success for our clients.”
Commenting on her appointment, Catherine added: “I am honored to join TBWA\RAAD’s esteemed leadership team. The agency’s commitment to excellence and its deep-rooted presence in the MENA region resonate with my own passion for the area.
“As a senior female leader, I am proud to contribute to an organization that has been recognized as one of the Best Workplaces for Women in the Middle East.”
With a distinguished career spanning various global leadership roles in the UK and Malaysia, she brings extensive expertise in brand development, market expansion, and talent cultivation.
Her tenure of four and a half years in the region has equipped her with insights into regional dynamics, further enhancing her ability to deliver insightful strategic solutions.
