The Cannes Lions are over for another year, and the MENA region has added another 15 trophies to its collective shelf.
These came from six agencies across two countries – the UAE and Morocco – and represent 10 campaigns that won in nine categories.
TBWA/Raad won the most in the region. Its Highway Gallery for the Louvre Abu Dhabi picked up a Gold in Outdoor, a Silver and a Bronze in Media, and a Bronze in Radio & Audio. The agency won a PR Gold with #SheDrives for Nissan Saudi Arabia (executed from its Dubai office), and a Bronze in Brand Experience & Activation for its Camelpower work for Nissan Middle East.
J. Walter Thompson Casablanca won Morocco’s first Lions: a Campaign Silver
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