Global advertising network TBWA and the Rizk Group have ended their 11-year affiliation in Lebanon.
The split means that TBWA\Rizk no longer exists, with the Rizk Group forming a new affiliation with the Havas Group to create Rizk Group Havas. France-based Havas is the parent company of Euro RSCG, MPG and Havas Digital and has been present in the Middle East since it signed a joint venture with the Chalhoub Group in 2003.
André Rizk, chairman of the Rizk Group, said: “Our partnership with Havas was fundamentally due to the superb synergies that were identified between both groups. Our affiliation with TBWA was done on the basis of us being one agency operating in Lebanon. By 2011
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