WHAT ARE THE BIGGEST CHALLENGES FACING THE PR INDUSTRY?
Adapting to AI technology and leveraging its vast knowledge and potential is crucial, but are we deploying it aptly, given the evolving nature of communication? The ever-evolving landscape of AI demands that we continuously and critically evaluate its role in shaping modern communication.
WHAT CHANGES HAVE YOU WITNESSED IN THE INDUSTRY IN RECENT YEARS?
The industry is constantly evolving, necessitating constant vigilance and daily updates to stay informed, with forward-thinking, scenario planning and agility becoming indispensable attributes. At C&B, such changes propelled our transformation from a consultancy to a more collaborati
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