Sport on radio might at first seem a strange choice to have live commentary. It’s a visual medium, right? Well, yes, and no at the same time. Sport is action- and results-driven. It’s all about the moment, so missing a boundary or goal can be the difference for a fan between win and loss, and to live the game a fan must be part of it, to have witnessed the action.
FM radio is an instantaneous medium. It captures the moment as it happens, and as most people consume their radio listening in-car on their commutes to and from work, having continuous coverage of tournaments like the IPL cricket and EPL football makes a big difference for sports fans who miss out on the day and night action
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