Sweetwater MEA has announced the appointment of Claus Adams as Advisory Board Member.
Claus’ addition is aimed at boosting the agency’s profile and capabilities with the help of his industry experience and knowledge.
In his new role as senior advisor at sweetwater mea, Claus will work with the management team to use his expertise to guide initiatives, build client relationships, expand the agency network. He will support the agency‘s growth plans across the region and beyond.
“Claus and I have known and respected each other for many years. He is an advertising icon not only in the region but in the industry as a whole. Having him on our Advisory Board responsible for Growth and Partnership further cements our regional ambition.
“Our clients, our team, and ultimately the agency will benefit tremendously from having him as part of the wider agency team,” said Steven Hetzer, CEO & Founder of sweetwater mea.
Claus holds more than 20 years of experience in the industry, bringing in knowledge from the creative and commerce-driven advertising.
His tenure includes senior roles at agencies such as Ogilvy, Cheil, and Geometry. He was previously CEO EMEA at Geometry. He also launched OgilvyAction in the MEA region back in 2008 and recently served as the CEO UAE for Memac Ogilvy.
“I am thrilled to join sweetwater mea as an Advisory Board Member. Steven and I have shared a long history of mutual respect and collaboration, and it’s an honour to work alongside him and the team.
The agency’s vision and commitment to creativity, excellence, and innovation align perfectly with my own professional values. I am eager to contribute to sweetwater’s growth, forge new partnerships, and help elevate our clients’ brands to new heights,” said Claus Adams, sweetwater MEA.
