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posted on Feb. 23, 2026 at 8:00 amFeb 23, 2026

‘Sweet Surprise by Aster’ raises awareness on hidden sugar as UAE’s Sugar Tax takes effect

posted on Feb. 23, 2026 at 8:00 amFeb 23, 2026

The Aster campaign aims to educate communities on hidden sugar consumption and encourage early diabetes screening, aligning closely with the nation’s efforts to curb the rising rates of obesity and diabetes.

Aster

As the UAE takes a decisive step towards improving public health with the introduction of its new tiered sugar tax, effective January 1, 2026, Aster Clinics UAE – a leading integrated healthcare provider under Aster DM Healthcare in the GCC, has launched the Aster Diabetes 360 Care Clinic at Aster Clinic, Al Qusais (Damascus Street), alongside an impactful public awareness initiative titled “Sweet Surprise by Aster.”

The campaign aims to educate communities on hidden sugar consumption and encourage early diabetes screening, aligning closely with the nation’s efforts to curb the rising rates of obesity and diabetes.

The launch of the Aster Diabetes 360 Care Clinic aligns with the

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Tags:ADA Al Qusais American Diabetes Association Aster Aster Clinics UAE Aster Diabetes 360 Clinic Care Aster DM Healthcare Aster Hospitals & Clinics continuous glucose monitoring DHA diabetes Dubai 10X initiative Dubai Future Foundation Dubai Health Authority personalised nutrition prediabetes Sherbaz Bichu Sweet Surprise by Aster UAE WHO World Health Organization

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.