Nick Barron is CEO of MediaCom MENA
“It’s been a while since I threw some numbers into this column, so it’s time to remedy that. Did you know that 53 per cent of people recommend products and brands in their personal tweets, but brands that have Twitter accounts fail to respond to over 50 per cent of the tweets they receive? And 72 hours of content is uploaded to YouTube every minute, but 50 per cent of branded content gets less than 1,000 views – most of which I suspect is provided by the agency and client marketing team.
So how is such a dynamic and resourceful industry such as ours getting it so badly wrong? I’m sure there can be many explanations but my personal suggestio
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Tags:MediaCom
