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posted on Aug. 06, 2025 at 5:00 pmAug 6, 2025

Spotlight on automotive marketing: Tools of trust and transparency

posted on Aug. 06, 2025 at 5:00 pmAug 6, 2025

Syed Fahad, Marketing Manager at MAHY Khoory Automotive, speaks to Campaign Middle East about how marketing can make or break trust, especially in a market dominated by convenience-first behaviour.

Syed Fahad, Marketing Manager at MAHY Khoory Automotive on automotive marketing

Syed Fahad, Marketing Manager at MAHY Khoory Automotive

Chinese automotive brands are having a moment in the UAE. Once seen as budget alternatives, today they’re redefining the value proposition with smarter tech, sleek designs, and region-ready engineering. But with growth comes responsibility, especially when it comes to marketing credibility in a market dominated by convenience-first behaviour.
We sat down with Syed Fahad, Marketing Manager at MAHY Khoory Automotive, the authorised distributor of Dongfeng vehicles in the UAE and dealer for Omoda Jaecoo brands in Abu Dhabi and Al Ain, to talk about the surge in Chinese car brands, consumer awareness, and how marketing can make or break trust in this evolving space.
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Tags:automotive marketing Chinese automotive brands Chinese cars DongFeng MAHY Khoory Automotive marketing Omoda Jaecoo. Syed Fahad Syed Fahad

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.