Snap today extended its Marketing Mix Modeling Partner Program to MENA, further enhancing the comprehensive suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the impact of their campaigns on Snapchat alongside other marketing channels including TV, radio, print and digital through econometric measurement.
Snap says, many advertisers have seen positive branding results from campaigns on Snapchat as a result of in app polling surveys run with measurement partners including Nielsen and Millward Brown. In the past three years, Snap has measured nearly 1,000 campaigns with these partners across 12 countries and 15+
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