Sky News Arabia is rolling out its first ever brand advertising campaign following the channel’s launch in May.
The move follows the 24-hour news channel’s appointment of both creative and media agencies, with Momentum picking up creative duties and UM taking on media and digital channel execution.
The Arabic language channel had called a pitch in June, inviting five multinational agencies to pitch for the business. Both agencies have worked on the inaugural campaign, which is running across multiple platforms, including Sky News Arabia’s broadcast channel, website, and social media offerings as well as smartphone and tablet apps. Currently, only running in the UAE, a broader reg
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