Athar – Saudi Festival of Creativity, the Kingdom’s first and largest gathering of the creative marketing industry, has revealed that Sir Martin Sorrell, WPP plc founder and the founder and executive chairman at S4 Capital, will be the first headline speaker and will share his knowledge and insights into emerging trends and insights at the festival.
The two-day festival, now open for registration, is poised to generate over 100 hours of innovative content delving into effective strategies, advancements in AI and current and future challenges facing the industry and what this means for Saudi Arabia.
“Through my involvement in Athar – Saudi’s own Festival of Creativity – I look forward to joining all the participants to celebrate the stories and campaigns coming out of a region with diverse cultures and dynamic growth,” Sir Martin Sorrell said.
Taking place on November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, the event offers insightful sessions, top-tier networking opportunities, and an impressive lineup of industry experts. It is a must-attend for anyone in the creative marketing community looking to gain insights into the Kingdom.
Athar made a significant impact last year with its lineup of distinguished speakers, curated programmes, and timely industry initiatives. Athar 2024 is expected to build on this success and bring the industry’s top minds and leading figures under one roof in Riyadh.
In addition to the main festival programme, learning and development sessions will be offered for young talent in the creative marcomms sector. Four Young Talent Academies will support full-time university students in Saudi Arabia, as well as young professionals at the start of their careers seeking to advance their roles and gain valuable experience.
Athar Festival 2024 is presented by Motivate Media Group and TRACCS.
