By Amer El Hajj, chief investment officer, Publicis Media MENA.
Can you imagine Times Square without its iconic neon signs, or the Shibuya Crossing without its LED lights? Outdoor advertising goes as far back as the ancient Egyptian era, when laws and treaties were communicated on tall stone obelisks. Following that, the ancient Greeks advertised the Olympic games on wooden columns along roadsides.
This type of media evolved with time, from a sticker on a shop’s window to signage across the top of the same shop, to a bigger billboard, and finally to giant LED screens.
Even sci-fi movies featured futuristic billboard signs. Do you remember the scene in Minority Report featuring addr
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