Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has announced a fund of Dh150 million to support content creators and influencers and a permanent headquarters for influencers in the city.
Sheikh Mohammed said, “Today we issued directives to allocate a fund valued at Dh150 million to support content creators and transform the digital media sector,
“We also instructed the establishment of a permanent influencers’ headquarters that provides year-round support.
“These steps align with our ongoing investment in creative talents who will write new inspiring stories that will add to the UAE’s influential media presence on the global stage. Impactful media reflects the past and provides an inspiration for the future.”
The announcement came during the 1 Billion Followers Summit, a gathering of some of the world’s top social media influencers and content creators.
According to state news agency Wam, “The Dh150m fund aims to support the development of creative and impactful content, help content creators hone their skills and introduce the UAE story, its achievements and cultural contributions to global markets.”
استضافت الإمارات اليوم 3000 صانع محتوى يتابعهم أكثر من 1.8 مليار متابع من 95 دولة حول العالم في أحد أكبر التجمعات العالمية لصناع المحتوى .. نرحب بهم في الإمارات .. ونقول لهم إن صناعة المحتوى مسؤولية .. وصناعة المحتوى علم .. وصناعة المحتوى هو مستقبل الإعلام ..
وأعلنا اليوم أيضاً… pic.twitter.com/An9ZaGYLxd— HH Sheikh Mohammed (@HHShkMohd) January 10, 2024
Mohammad Al Gergawi, Minister of Cabinet Affairs said: “The establishment of a permanent influencers headquarters reflects the vision of Sheikh Mohammed bin Rashid Al Maktoum, in supporting content creators, talents and innovators to help transform the digital media sector.”
Al Gergawi highlighted importance of digital media as an innovative communication tool between governments and their people, and its role in raising social awareness.
He also focused on the role of new media in boosting the government functions and nations’ government trends.
“We aim to develop this promising sector by training national and Arab talents that can present valuable and enriching content.
“Our mission is not limited to attracting talents, but includes training and empowering them to become the leaders and makers of the future”.
“Training courses aim to empower Emirati and Arab youth, providing them with the tools and knowledge needed to become active partners in the mission of building their nations and protecting their communities.” adds Al Gergawi.
