The United Arab Emirates’ start-up culture is thriving within the public relations and communications sector. And while many creative and media agencies are still headed up by men, within the comms sphere it is female talent who call the shots.
Shamim Kassibawi, managing partner, Spread Communications
“I moved to Dubai eight years ago from little old Auckland, New Zealand. Prior to launching Spread Communications I was a consultant (pretty word for freelancer) for two years. I will never forget the one job I was dying for, got through four interviews and never got. Instead I was hired to build a process for Spread, and today I represent them across the Middle East and Africa. But I
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