Serviceplan Group Middle East has rolled out its first year-long brand campaign for Bridgestone MEA ‘Keep Going No Matter What’, that seeks to build a connection between the brand and its customers while creating brand affinity for Bridgestone MEA.
The campaign features Bridgestone flagship tyres – Turanza for city driving, the all-terrain Dueler and the high-performance Potenza, in a bid to connect with the audience through a common message that applies to each one in their respective situations.
Launched in November, the campaign ran on strategically selected channels including OOH, programmatic, Facebook, Instagram, YouTube and rich media banners.
Speaking about the campaign,
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