Serviceplan Group Middle East has rolled out its first year-long brand campaign for Bridgestone MEA ‘Keep Going No Matter What’, that seeks to build a connection between the brand and its customers while creating brand affinity for Bridgestone MEA.
The campaign features Bridgestone flagship tyres – Turanza for city driving, the all-terrain Dueler and the high-performance Potenza, in a bid to connect with the audience through a common message that applies to each one in their respective situations.
Launched in November, the campaign ran on strategically selected channels including OOH, programmatic, Facebook, Instagram, YouTube and rich media banners.
Speaking about the campaign, Serviceplan Managing Director, Natalie Shardan, said that the title “Keep Going No Matter What” was conceptualized and designed to encourage and enable people, to have faith in themselves whenever they face obstacles in their lives.
“We are delighted to finally debut our brand campaign for Bridgestone MEA. This is a special and well thought out campaign that speaks directly to the hearts of the consumer. The Bridgestone brand understands what people go through and it therefore, seeks to remind them that they have the ability to overcome any obstacles and soldier on, no matter what,” said Shardan.
To create this communication masterpiece, Serviceplan partnered with Dubai Fitness Challenge for its duration of 30 days as an activation supporting the campaign.
Serviceplan also worked with multiple award-winning director Douglas Bernardt, who shot the film mainly in camera, with green screen on location in Azerbaijan, and special effects created in post-production. This is the first campaign that newly appointed Executive Creative Director Akhilesh Bagri has worked on with Serviceplan Middle East.
Both films were shot in Azerbaijan with the Prague office of the highly awarded Production house, Stink Films.
Berna Akinci, Head of Marketing for Bridgestone MEA commented: “We are thrilled to reveal our first major campaign with Serviceplan Group Middle East, which constitutes a significant brand revitalization and much needed strategic requirement for the brand in the UAE. We look forward to working with Serviceplan to further develop and build this campaign, which embodies the Bridgestone DNA of ‘Keep Going No Matter What’.”
Agency Serviceplan Director Douglas Bernardt Production house Stink Films, Prague
ECD Akhilesh Bagri ACDs Rolf Eggers, Victor Farias, Wayne Fernandes Senior copywriter Foram
Divraniya Art directors Leomerish Leyco, Artchie Belcena, Estefania Luque, Andy Buco
