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Serviceplan appoints Rawida Saadé Maksoudian as Client Servicing Director

Serviceplan Middle East have announced the appointment of Rawida Saadé Maksoudian as Client Servicing Director.
Maksoudian is a seasoned communications and brand expert with more than 15 years of experience in brand management. Born and raised in Dubai, she holds expertise in advertising, shopper marketing, and digital media. Rawida’s portfolio includes working with brands such as Kraft, Arla Foods, Unilever, P&G, Mondelez International, Johnson & Johnson, BRF, Al Alali, Emaar, Nakheel,  and more.
Natalie Shardan, Managing Director, Serviceplan Middle East comments, “We’re thrilled to welcome Rawida to our growing team. Rawida has a wealth of experience in the industry and will


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